You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
While we know with highest possible certainty what is engagement on biological level, level of nature (gene interaction and replication), it seems that we do not know exactly what are mechanisms on the cultural/memetic level, level of human nurture. I… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Observing zillions of Indian brands written partly in one of their languages and writings that I do not understand, something peculiar happened. It became crystal clear that: First Brands live their life on their own. They are objective entities and… Continue Reading
A person on a picture is an essence of branding. A brand of a creature incorporated in the character on the picture, god Chamundi Mahavishnu, is detached from a physical body. Picture was taken years ago on some Kerala festival… Continue Reading
Yes. It is Brands that prove something in reality like that artificial intelligence is impossible. Let’s be clear about what is referred to as artificial intelligence and what is artificial intelligence. Neither definitions are static though. Nothing in memetic world… Continue Reading
Although it seems that branding is or should be purely rational human activity, it is not and it should not be. While it is true that branding itself and especially writing about branding requires high level of rational (intellectual) activity,… Continue Reading
Ethics resides in realm of discontinuity and uncertainty. Morality is frozen. Continue Reading
On the day that I was about to get last pages of Brandlife edited, Friday November 13th 2015, couple of terrorists took 129 lives in 6 simultaneous attacks in Paris. For those familiar with my branding conceptualization it is at… Continue Reading
It is slightly unorthodox to claim that consumers are not stakeholders. Is it not self-evident that someone that buys a product has some kind of stake in a company that produced that product? Not necessarily. If we scrutinize situation from… Continue Reading