Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
Let us assume that most readers of this blog are already familiar with basic branding facts like the one that separates visual identity and branding. Changed visual identity of particular brand does not mean rebranding. Changing visual identity leaving all… Continue Reading
Animals should have more rights than states. Continue Reading
While there are so many proofs that animal and human behaviour is largely hardwired, there still lurks a question of learning. While it is true that we act faster than we think while confronted with certain danger, we still learn… Continue Reading
Routine as ritual of industrial society. Continue Reading
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
Brand is living complex system present on brains serving it as substrate. Continue Reading
Let me confess, that writing this blog I feel like I would feed Chinese sentences to John Searle sitting in his Chinese room. I know that I should not start a post by a sentence that refers to something that… Continue Reading
For all thousands of Andrej Drapal fans, there is a very good news. I’m frequently receiving requests to reveal Andrej Drapal identity at least on video if not in person. There are rumours around that behind andrejdrapal.com there is no… Continue Reading
According to established theory of money, based on works of Eugen Böhm von Bawerk and especially Ludwig von Mises, money does not represent a capital. According to this view money does not produce added value like do all other means… Continue Reading