Tomaž P. alienated brand
This blog was written on the say of Tomaž Pandur Funeral, April 17th 2016. Everyone that knew Tomaž was there. I was not. I could have been, for I had nothing important to do on that day. Or not so:… Continue Reading
Branding, policy making and science
I guess we all want to understand. Some try to understand how computers work. Other seek to understand how to develop policies that would work. Then you have scientists that try to understand universe in the moment of Big Bang and… Continue Reading
The Order of Freedom
I started to write this blog in 2008 couple of months before my first “solo” book was published, How things Emerge (Kako stvari vznikajo) , still available in Slovene language only. It was titled The Order of Emergence. I have… Continue Reading
Democracy or individual rights?
No, I have not made a mistake opposing democracy to individual rights in the title of this post. Though we should not really understand them as one excluding another, individual rights to not come as a necessary emergence of democracy… Continue Reading
How do you define competitive position?
Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
Trump-brand
I felt from the very beginning of Donald Trump appearance as presidential candidate that to mention him in any positive is a sin to political correctness. Any rational debate about Trump phenomena was impossible from the very beginning since he… Continue Reading
Should we change logo and slogan with rebranding?
Let us assume that most readers of this blog are already familiar with basic branding facts like the one that separates visual identity and branding. Changed visual identity of particular brand does not mean rebranding. Changing visual identity leaving all… Continue Reading
Subjectivity of the State – the role of the pain.
Animals should have more rights than states. Continue Reading
Is learning hardwired in human brain?
While there are so many proofs that animal and human behaviour is largely hardwired, there still lurks a question of learning. While it is true that we act faster than we think while confronted with certain danger, we still learn… Continue Reading
Ritual, routine and branding
Routine as ritual of industrial society. Continue Reading