Ritual, routine and branding
Routine as ritual of industrial society. Continue Reading
What comes first, unity or values?
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
Brand and trademark
Brand is living complex system present on brains serving it as substrate. Continue Reading
Branding with physics and Chinese room
Let me confess, that writing this blog I feel like I would feed Chinese sentences to John Searle sitting in his Chinese room. I know that I should not start a post by a sentence that refers to something that… Continue Reading
Live appearance at last!
For all thousands of Andrej Drapal fans, there is a very good news. I’m frequently receiving requests to reveal Andrej Drapal identity at least on video if not in person. There are rumours around that behind andrejdrapal.com there is no… Continue Reading
Money in time-space Universe
According to established theory of money, based on works of Eugen Böhm von Bawerk and especially Ludwig von Mises, money does not represent a capital. According to this view money does not produce added value like do all other means… Continue Reading
No Fake – no Trust!
The debate about fake news does not lose momentum. On the contrary. The concept gained same ideological value as for instance fascism or nazism. Already by calling someone fascist that person is devalued even before any serious discussion about his… Continue Reading
Do I relate with people around as “me” or as a brand?
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
Branding and entropy
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
Branding and crowdsourcing
While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading