For all thousands of Andrej Drapal fans, there is a very good news. I’m frequently receiving requests to reveal Andrej Drapal identity at least on video if not in person. There are rumours around that behind andrejdrapal.com there is no… Continue Reading
According to established theory of money, based on works of Eugen Böhm von Bawerk and especially Ludwig von Mises, money does not represent a capital. According to this view money does not produce added value like do all other means… Continue Reading
The debate about fake news does not lose momentum. On the contrary. The concept gained same ideological value as for instance fascism or nazism. Already by calling someone fascist that person is devalued even before any serious discussion about his… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
While we know with highest possible certainty what is engagement on biological level, level of nature (gene interaction and replication), it seems that we do not know exactly what are mechanisms on the cultural/memetic level, level of human nurture. I… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Observing zillions of Indian brands written partly in one of their languages and writings that I do not understand, something peculiar happened. It became crystal clear that: First Brands live their life on their own. They are objective entities and… Continue Reading