Ballast
Ballast is not redundant in language, neither in life. It produces sense. Continue Reading
Trump Debranded
Brands differentiate one from another. Some are kind, like kindergarten, and some are threatening, like army. Some are rational, like Wittgenstein, and some are crazy like Salvador Dali. It is peculiarity of any brand that it is not god or… Continue Reading
Does “new” really add value?
It is wrong to take for granted that new, innovative and added value are almost synonyms. New belongs to a domain of time. New year comes after old one passed away. A new car comes after the old one. One… Continue Reading
Science has no history
It was Plato who wrote part of New Scientist article in 2011. Continue Reading
Faster than light
Only after we take concept of relativity seriously, we can recognize, that that specific relativity theory (Einstein’s) is wrong in principle. Continue Reading
Friction between neo-cons and behavior economists is fake
Behavior economy introduced through prospect theory (Kahneman and Tversky, 1979) is generally understood as the one that disapproves »previous« libertarian theories developed by Hayek, von Mises and Friedman, to name just few of them. As shall explain further, the alleged… Continue Reading
Risk upgraded by Taleb
Risk does not lie in probability of event, but in optionality. Risk should not be evaluated on rationality, but optionality, meaning on heuristic calculation of gains and loses which are in complex environment always asymmetrical. Lessons given by Nassim Nicholas… Continue Reading
Is there any relation between lobbying and branding?
Assessing last 100 years of corporate practice in western democratic societies one clearly sees that both branding and lobbying developed as professional and highly organized and positioned practices of every commercial enterprise. Although by rule they are never organized within same… Continue Reading
Is brand’s single voice achievable?
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time even in cases when my initial sense urges me… Continue Reading
Let us get rid of politicians and bankers!
Dreams of man living in poverty, being ameba, not needing shoes. Continue Reading