Kako stvari vznikajo

The emergence of text. How? Emergence of life, thought … What drives the emergence of new (being). What is “a being”? What is “not-being”? Who or what drives us? What is our vehicle? Something physical? Something biological? Something supernatural?

What drives text? Or better: how the text drives us? Or even better: how are we driven by meme complexes? What is our role in morphology of meme complexes?

Text about driving? Driving of brands or driving relations? What are phisics, biology, nevrology talking to human sciences?

Are brands “only” bio-complexes?

Is driving ethical? Even if we do not know by what we are driven? What builds us? Wisdom? Power? Beauty?

Being original! Misleading myth

Western culture bring us up with a notion that “being original” is the most successful strategy. But what is really evolutionary stable strategy (ESS)? The answer is going to surprise us: copying is the strategy that wins! Strong scientific support comes from Science Magazine (April 9, 2010) http://bit.ly/cHxq5g. Being original is a evolutionary deadlock written in western culture. It is strongly supported with myth of “author” as a sort of “creative god”; with myth of a subject (agent) as an unity that controls a human body; with a myth of consciousness that is “in charge” and is located somewhere in human brains as a kind of cartesian theatre that reflects reality.
But if we take evolutionary theory seriously we should know that evolution bases on repetitions with seldom mutations (originalities). There is really no need for originality - it (mutation) will inevitably come as a mistake after huge number of repetitions. This simple ESS is accepted by eastern cultural domain. We should not forget that we can follow human culture almost 100.000 years back - and that western culture rules roughly only 2000 years and only in a part of our world.

Related posts

Post a comment