A life of destination brand


How peculiar branding is! Ljubljana became top EU tourist destination due to good brand management of many particularities that became recognized and appreciated. But then for me, living here for decades, I feel proud of recognition, but at the same time feel displaced by qualities that tourist bring in. Brand is owned by brand users i do not co-own Ljubljana any more. Do we share same values?
Photo was taken ueaterday strolling around. There were more music stages in tiny Ljubljana yesterday than in London, I believe. Yin and Yang. Hope I was able to explain this peculiar nature of brands in my #brandlife.

Andrej Drapal