The emergence of text. How? Emergence of life, thought … What drives the emergence of new (being). What is “a being”? What is “not-being”? Who or what drives us? What is our vehicle? Something physical? Something biological? Something supernatural?
What drives text? Or better: how the text drives us? Or even better: how are we driven by meme complexes? What is our role in morphology of meme complexes?
Text about driving? Driving of brands or driving relations? What are phisics, biology, nevrology talking to human sciences?
Are brands “only” bio-complexes?
Is driving ethical? Even if we do not know by what we are driven? What builds us? Wisdom? Power? Beauty?
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
Brand is living complex system present on brains serving it as substrate. Continue Reading
Let me confess, that writing this blog I feel like I would feed Chinese sentences to John Searle sitting in his Chinese room. I know that I should not start a post by a sentence that refers to something that… Continue Reading
For all thousands of Andrej Drapal fans, there is a very good news. I’m frequently receiving requests to reveal Andrej Drapal identity at least on video if not in person. There are rumours around that behind andrejdrapal.com there is no… Continue Reading
According to established theory of money, based on works of Eugen Böhm von Bawerk and especially Ludwig von Mises, money does not represent a capital. According to this view money does not produce added value like do all other means… Continue Reading
The debate about fake news does not lose momentum. On the contrary. The concept gained same ideological value as for instance fascism or nazism. Already by calling someone fascist that person is devalued even before any serious discussion about his… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading