Dignity of brands

Brands add value. Brands cannot exist otherwise as adding value. No added value brand is contradiction in itself. Brands add value with the little help of us, brand managers. But even without us they get along quite well. They will roll even if we do not rock them. But if we tend to rock them, then they expect to be rocked with a dignity that pertains to creatures that are the roots to humanity.

More about in brandlife.

Andrej Drapal