You may have already thought about: you can not push anyone to do anything, least love something.
But you know: brands that are beloved sell, those that do not trigger positive emotions do not.
To establish a positive and long lasting relationship is the main goal of any brand.
Yes: of a brand. You only assist a brand! Brand is the one that goes into relationship or not!
Brand is a living entity. You are a father or a mother that has certain obligations at the conception and birth, but later brands live on their own. Well you still have certain obligations, but in fact you expect a brand to return you back your initial investment. Like with children.
So: how do you raise children?