Public Relations
Public relations from the metabolic perspective Continue Reading
Brand
Brand formula
Brand formula is a frozen visual representation of essence of the brand. Continue Reading
GDPR: Gross Deprivation of Personality and Reason
I have been considering writing about GDPR for quite some time but resisted until today for I do not want to be occupied by stupidities too much. But since this stupidity is not only time and money consuming but even… Continue Reading
Vertical integration, globalization and thermodynamics
Like the second law of thermodynamics or gravity vertical integration acts as a sort of a universal drag. Simple vertical integration After a nail manufacturer introduces all kinds of products made from iron, like iron bells, needles, and rings, he… Continue Reading
Ballast
Ballast is not redundant in language, neither in life. It produces sense. Continue Reading
Trump Debranded
Brands differentiate one from another. Some are kind, like kindergarten, and some are threatening, like army. Some are rational, like Wittgenstein, and some are crazy like Salvador Dali. It is peculiarity of any brand that it is not god or… Continue Reading
Does “new” really add value?
It is wrong to take for granted that new, innovative and added value are almost synonyms. New belongs to a domain of time. New year comes after old one passed away. A new car comes after the old one. One… Continue Reading
Is there any relation between lobbying and branding?
Assessing last 100 years of corporate practice in western democratic societies one clearly sees that both branding and lobbying developed as professional and highly organized and positioned practices of every commercial enterprise. Although by rule they are never organized within same… Continue Reading
Is brand’s single voice achievable?
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time even in cases when my initial sense urges me… Continue Reading
Why tolerance is not so easy?
A post in a small Italian restaurant saying: Smoking is tolerated but not appreciated. Continue Reading