On the day that I was about to get last pages of Brandlife edited, Friday November 13th 2015, couple of terrorists took 129 lives in 6 simultaneous attacks in Paris. For those familiar with my branding conceptualization it is at… Continue Reading
It is widely accepted that central authorities in welfare state should redistribute a portion of individual wealths to common wealth that finances medical services for people that are not able to pay for them. There are two shifts that happen… Continue Reading
How genes – memes duality explains “angst” about immigrants. Continue Reading
Von Mises discredited Naomi Klein 30 years before she was even born. Continue Reading
All three of final goals of any man, a tree, a book and a child are of the same kind: they are all brainchildren if humans are memetic creatures. Continue Reading
Brands cannot exist otherwise as adding value. Value creation is their metabolic function. Brands and humans are memetic creatures, they co-evolve. Continue Reading
Like small fish cannot eat larger one, small destination brands cannot digest large number of tourists. Vomiting comes as necessary result in best case. Continue Reading
My mobile is in fact extended phenotype of my brain, of my body… Continue Reading
Brand formula is a frozen visual representation of essence of the brand. Continue Reading
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time even in cases when my initial sense urges me… Continue Reading