This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Observing zillions of Indian brands written partly in one of their languages and writings that I do not understand, something peculiar happened. It became crystal clear that: First Brands live their life on their own. They are objective entities and… Continue Reading
On the day that I was about to get last pages of Brandlife edited, Friday November 13th 2015, couple of terrorists took 129 lives in 6 simultaneous attacks in Paris. For those familiar with my branding conceptualization it is at… Continue Reading
It is widely accepted that central authorities in welfare state should redistribute a portion of individual wealths to common wealth that finances medical services for people that are not able to pay for them. There are two shifts that happen… Continue Reading
How genes – memes duality explains “angst” about immigrants. Continue Reading
Von Mises discredited Naomi Klein 30 years before she was even born. Continue Reading
All three of final goals of any man, a tree, a book and a child are of the same kind: they are all brainchildren if humans are memetic creatures. Continue Reading
Brands cannot exist otherwise as adding value. Value creation is their metabolic function. Brands and humans are memetic creatures, they co-evolve. Continue Reading