Terminology is important. To clarify concepts behind important terms was always a passion for me. There are so many conceptual blunders especially in so-called social sciences to be found in the past and nowadays and there is abundance of them… Continue Reading
Integrated reporting rests on two premises: That organizations behave like living creatures (biological premise). That living creatures exist holistically (holistic premise). Taken together those two premises narrow down possibilities for organizational philosophy, explanation, conception, management, supervision, risk management and reporting.… Continue Reading
This should not be a post about Donald Trump. I cannot say much about him since I do not know him but from media and his social media engagements. And that is simply not enough. I can only guess about… Continue Reading
There is no big deal to know, that value cannot be quantified while price on other hand cannot be un-quantified. That the value of any item being exchanged among humans can not be defined objectively was so nicely explained already… Continue Reading
Thesis 1. Things and events are as simple at their lowest level of interdependence. Explanation 1. Things and events exist on the backdrop/background only; in the relation to backdrop. The simplicity of a thing or an event does not lie… Continue Reading
Not long ago I sat with a good friend in larger but good company. While enjoying some partly enjoyable catering (yes, it is possible to enjoy something that is not enjoyable!) he uttered: “Andrej, you are too wise to make business.”… Continue Reading
First thesis: As already explained under all “meme” tags and especially in this post, memes form THE unique human environment that follow same replication and evolution principles as genes within genetic evolution. That memes follow more lamarckian (inheritance of acquired… Continue Reading
It seems that personal branding became a kind of hype recently. As with all such contemporary hypes one should know in advance that all kinds of quick fix / ready made solution providers will attract attention for it is in… Continue Reading
Competitive (market) position rests on competitive advantage of any brand. Competitive advantage is written in brand identity. It is written in the same way as like any biological advantage of any living creature is written in genome. Brand identity formula is a… Continue Reading
If rebranding is substantial, then all moments of truth should be changed as well. Logo and slogan are two out of many moments of truth. If rebranding is minor one, then you can most probably leave logo intact and sometimes… Continue Reading