Extended phenotype and identity
My mobile is in fact extended phenotype of my brain, of my body… Continue Reading
brandlife
Brand formula
Brand formula is a frozen visual representation of essence of the brand. Continue Reading
Is brand’s single voice achievable?
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time even in cases when my initial sense urges me… Continue Reading
(Un)Fortunate necessity of war
War as emergent property of each and every system. Continue Reading
Marketing, PR and Integrated Reporting
Terminology is important. To clarify concepts behind important terms was always a passion for me. There are so many conceptual blunders especially in so-called social sciences to be found in the past and nowadays and there is abundance of them… Continue Reading
Branding as integration vehicle for IR
Integrated reporting rests on two premises: That organizations behave like living creatures (biological premise). That living creatures exist holistically (holistic premise). Taken together those two premises narrow down possibilities for organizational philosophy, explanation, conception, management, supervision, risk management and reporting.… Continue Reading
Does America First lead to liberal society?
This should not be a post about Donald Trump. I cannot say much about him since I do not know him but from media and his social media engagements. And that is simply not enough. I can only guess about… Continue Reading
The price of the value
There is no big deal to know, that value cannot be quantified while price on other hand cannot be un-quantified. That the value of any item being exchanged among humans can not be defined objectively was so nicely explained already… Continue Reading
Why there is not much we can really understand?
Thesis 1. Things and events are as simple at their lowest level of interdependence. Explanation 1. Things and events exist on the backdrop/background only; in the relation to backdrop. The simplicity of a thing or an event does not lie… Continue Reading
Wise or clever
Not long ago I sat with a good friend in larger but good company. While enjoying some partly enjoyable catering (yes, it is possible to enjoy something that is not enjoyable!) he uttered: “Andrej, you are too wise to make business.”… Continue Reading