Extended phenotype and identity
My mobile is in fact extended phenotype of my brain, of my body… Continue Reading
Brandlife
Brand formula
Brand formula is a frozen visual representation of essence of the brand. Continue Reading
From VUCA to BANI
It is incredible how fast various social theories evolve. To be precise: how fast they evolve from one misconception to another. Let me explain this criticism by the example of the much-propagated evolution from VUCA to BANMany accessible resources explainain… Continue Reading
Is brand’s single voice achievable?
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time, even in cases when my initial sense urges me… Continue Reading
(Un)Fortunate Necessity of War
War is a necessary emergency of any system that is not in equilibrium. Only dead systems are in equilibrium. Continue Reading
Marketing, PR and Integrated Reporting
Terminology is important. Clarifying the concepts behind important terms has always been a passion of mine. So many conceptual blunders can be found in the so-called social sciences in particular, both in the past and today, and management and communications… Continue Reading
Branding as integration vehicle for IR
Integrated reporting is based on two premises: That organisations behave like living beings (biological premise). That living beings exist holistically (holistic premise). Taken together, these two premises limit the possibilities of organisational philosophy, explanation, design, governance, control, risk management, and… Continue Reading
Does America First lead to liberal society?
This post I originally wrote in January 2017, after the inaugural speech of Donald Trump. It was not about Donald Trump, and it still is not about him. I cannot say much about him since I know him only from… Continue Reading
The Price of the Value
There is no big deal to know that value cannot be quantified while the price, on the other hand, cannot be un-quantified. That the value of any item being exchanged among humans can not be defined objectively was so nicely… Continue Reading
The Price of the Light
A close friend of mine and a brother, Peter, recently came up with peculiarity of Slovenian language that differentiates light as a source of light and light as a product of that source. »Luč« in Slovenian denotes the source only… Continue Reading