Robert Nozick famous second part of his first chapter Metaphysics in his Philosophical Explanations (1981) reads: “Why Is There Something Rather Than Nothing”. Though Nozick Ethics and Political philosophy are very powerful and compelling today, his Metaphysics stumbles due to times when… Continue Reading
A couple of years ago I sat with a good friend in a larger but good company. While enjoying some partly enjoyable catering (yes, it is possible to enjoy something that is not enjoyable!) he uttered: “Andrej, you are too… Continue Reading
First thesis: As already explained under all “meme” tags and especially in this post, memes form THE unique human environment that follows the same replication and evolution principles as genes within genetic evolution. That memes replicate in more Lamarckian (inheritance of… Continue Reading
Concept of personal branding is so fashionable. With the rise of social media, the hype around it became even more abundant. Everyone wants to be noticed, liked, repeated, and so on. Forget corporate brands; personal brands in the form of… Continue Reading
Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
Let us assume that most readers of this blog are already familiar with basic branding facts like the one that separates visual identity and branding. Changed visual identity of particular brand does not mean rebranding. Changing visual identity leaving all… Continue Reading
Brand is living complex system present on brains serving it as substrate. Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading