Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
Observing zillions of Indian brands written partly in one of their languages and writings that I do not understand, something peculiar happened. It became crystal clear that: First Brands live their life on their own. They are objective entities and… Continue Reading
Yes. It is Brands that prove something in reality like that artificial intelligence is impossible. Let’s be clear about what is referred to as artificial intelligence and what is artificial intelligence. Neither definitions are static though. Nothing in memetic world… Continue Reading
Scientific obsession to analyze parts is understandable, but the domain of life rests outside science. Continue Reading
Genre that unites common memetic base of fiction and science. Continue Reading
There is no qualia and no nevron corelates of personal experience. Continue Reading
Emergence is natural consequence of complex system’s internal dynamics. Continue Reading
Brand formula is a frozen visual representation of essence of the brand. Continue Reading
Risk does not lie in probability of event, but in optionality. Risk should not be evaluated on rationality, but optionality, meaning on heuristic calculation of gains and loses which are in complex environment always asymmetrical. Lessons given by Nassim Nicholas… Continue Reading
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time even in cases when my initial sense urges me… Continue Reading