Dear readers, followers, un-followers, non-minders, branders and memologists! I have three important and uniquely designed news for you as a holiday gift: Days are getting longer on the northern hemisphere, shorter on the southern hemisphere. At the same time, on… Continue Reading
When we say that companies, brands, cities and states live, does this mean that they should express the same sovereignty as humans? If we say that companies live their own life, does that mean that they compete with individuals on… Continue Reading
The poem in praise of Dante. It should be clear by now, by six or even more millennia of daily comprehension of what is “us” and what is out, of what is wits and what is all about. It should… Continue Reading
It was an animated conversation with Darinka (and she introduced sustainability concept in Slovenia in the 90′ of last century) about profit and driving forces behind successful and at the same time responsible companies, that helped me to find a rock-solid explanation… Continue Reading
We’ll need to revise the tired assumption that people automatically become more conservative as they grow old. Charles Kennedy The presumption that youth is liberal/progressive and that men get more conservative with age is misleading. It is a result of… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Although it seems that branding is or should be purely rational human activity, it is not and it should not be. While it is true that branding itself and especially writing about branding requires high level of rational (intellectual) activity,… Continue Reading
I Feel Slovenija brand froze due to malnutrition. Continue Reading