When we say that companies, brands, cities and states live, does this mean that they should poses same sovereignty as humans? If we say that companies live their own life, does that mean that they compete with individuals on the… Continue Reading
Dear readers, followers, un-followers, non-minders, branders and memologists! I have two important and uniquely designed news for you: Days are getting longer on northern hemisphere, shorter on southern hemisphere while on average there is less and less light in our Universe according… Continue Reading
It should be clear by now, by six or even more millennia of frequent comprehension of what is “us” and what is out, of what is wits and what is all about. It should be, but is not. That would have Dante… Continue Reading
It was a extremely lively conversation with Darinka (and she literally introduced sustainability concept in Slovenia in the 90′ of last century) about profit and driving forces behind successful and at the same time responsible companies, that helped me to find a… Continue Reading
We’ll need to revise the tired assumption that people automatically become more conservative as they grow old. Charles Kennedy The presumption that youth is liberal/progressive and that men get more conservative with age is indeed not only misleading but a… Continue Reading
Although it seems that branding is or should be purely rational human activity, it is not and it should not be. While it is true that branding itself and especially writing about branding requires high level of rational (intellectual) activity,… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. Sooner or later. But in fact this question goes far beyond usual marketing considerations of branding. It is in fact a… Continue Reading
A company with a niche market has in general better options for higher profitability than those that operate on commodity markets. This rule comes from entropy law applied to branding: “entropy in branding can only increase provided no human action… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Vertical integration is an universal drag like the second law of thermodynamics. After a nail manufacturer introduces all kinds of products made from iron, he realizes that hammers would be a perfect addition to his store. So he introduces a… Continue Reading