This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Although it seems that branding is or should be purely rational human activity, it is not and it should not be. While it is true that branding itself and especially writing about branding requires high level of rational (intellectual) activity,… Continue Reading
I Feel Slovenija brand froze due to malnutrition. Continue Reading
I do not intend to waste your or mine time. Political ecology as a concept and as a social movement comes as a disguise for communism as social movement. Political economy You might be confused by Wikipedia quotation about political… Continue Reading
Like the second law of thermodynamics or gravity vertical integration acts as a sort of a universal drag. Simple vertical integration After a nail manufacturer introduces all kinds of products made from iron, like iron bells, needles, and rings, he… Continue Reading
Only after we take concept of relativity seriously, we can recognize, that that specific relativity theory (Einstein’s) is wrong in principle. Continue Reading
Sweatpants in urban environment are one of malign symptoms generated from permissive western culture. Continue Reading
Humans should be understood as quantum entities at last. Continue Reading