This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
Observing zillions of Indian brands written partly in one of their languages and writings that I do not understand, something peculiar happened. It became crystal clear that: First Brands live their life on their own. They are objective entities and… Continue Reading
On the day that I was about to get last pages of Brandlife edited, Friday November 13th 2015, couple of terrorists took 129 lives in 6 simultaneous attacks in Paris. For those familiar with my branding conceptualization it is at… Continue Reading
How genes – memes duality explains “angst” about immigrants. Continue Reading
How does it feel being Schroedinger’s cat? Continue Reading
I Feel Slovenija brand froze due to malnutrition. Continue Reading
Copying is evolutionary stable strategy, not being original. Continue Reading
Brand formula is a frozen visual representation of essence of the brand. Continue Reading
Each and every human being is a part of several different cultural submarkets, but not necessary to any of arts markets. Continue Reading
Casts are beneficial if understood conservatively. Unlimited choice is like cancer. Continue Reading