Although this story is very much local, it is worth to reflect couple of consequences. A set of high profile and high volume slovene magazines was seized by a bank (A) from a bankrupt company couple of years ago. To be… Continue Reading
I guess we all want to understand. Some try to understand how computers work. Other seek to understand how to develop policies that would work. Then you have scientists that try to understand universe in the moment of Big Bang and… Continue Reading
Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
I felt from the very beginning of Donald Trump appearance as presidential candidate that to mention him in any positive is a sin to political correctness. Any rational debate about Trump phenomena was impossible from the very beginning since he… Continue Reading
Let us assume that most readers of this blog are already familiar with basic branding facts like the one that separates visual identity and branding. Changed visual identity of particular brand does not mean rebranding. Changing visual identity leaving all… Continue Reading
Routine as ritual of industrial society. Continue Reading
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
Observing zillions of Indian brands written partly in one of their languages and writings that I do not understand, something peculiar happened. It became crystal clear that: First Brands live their life on their own. They are objective entities and… Continue Reading
On the day that I was about to get last pages of Brandlife edited, Friday November 13th 2015, couple of terrorists took 129 lives in 6 simultaneous attacks in Paris. For those familiar with my branding conceptualization it is at… Continue Reading