The debate about fake news does not lose momentum. On the contrary. The concept gained same ideological value as for instance fascism or nazism. Already by calling someone fascist that person is devalued even before any serious discussion about his… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
Although it seems that branding is or should be purely rational human activity, it is not and it should not be. While it is true that branding itself and especially writing about branding requires high level of rational (intellectual) activity,… Continue Reading
According to Wikipedia, Plain tobacco packaging, also known as generic, standardized or homogeneous packaging, refers to packaging that requires the removal of all branding (colors, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and… Continue Reading
How genes – memes duality explains “angst” about immigrants. Continue Reading
All three of final goals of any man, a tree, a book and a child are of the same kind: they are all brainchildren if humans are memetic creatures. Continue Reading
Brands cannot exist otherwise as adding value. Value creation is their metabolic function. Brands and humans are memetic creatures, they co-evolve. Continue Reading