Athena, I gave you everything and now you hate me. Athena, the ellipticity of poetry, does not untie you, September 2018. I am a proud person. Athena, when are you going to stop fighting humanity? I love you despite your disrespect for… Continue Reading
I do not want to repeat a story about Tai, artificial intelligence (AI) chat bot, which provoked violent reactions, so Microsoft closed it a day after the launch. For those who don’t know the story, click on two links in… Continue Reading
Recently I have been asked if Android is experiencing brand identity crisis. That was my reply: I know that Androids worldwide market share is very high, but it seems that people would go with the iPhone because of the mindset… Continue Reading
Animals should have more rights than states. Continue Reading
Routine as ritual of industrial society. Continue Reading
The debate about fake news does not lose momentum. On the contrary. The concept gained same ideological value as for instance fascism or nazism. Already by calling someone fascist that person is devalued even before any serious discussion about his… Continue Reading
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading