Subjectivity of the State – the role of the pain.
Animals should have more rights than states. Continue Reading
Life
Ritual, routine and branding
Routine as ritual of industrial society. Continue Reading
No Fake – no Trust!
The debate about fake news does not lose momentum. On the contrary. The concept gained same ideological value as for instance fascism or nazism. Already by calling someone fascist that person is devalued even before any serious discussion about his… Continue Reading
Do I relate with people around as “me” or as a brand?
This is a question that necessarily comes to the mind of everyone that starts to consider branding issues seriously. But in fact this question goes far beyond usual marketing considerations of branding. It is a question of philosophy, a question… Continue Reading
Branding and entropy
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
How do we get customers to love a brand?
You may have already thought about: you can not push anyone to do anything, least love something. But you know: brands that are beloved sell, those that do not trigger positive emotions do not. To establish a positive and long… Continue Reading
Reinventing your brand, your company… How often?
#Brandlife is going to provide initial set of tools but even more a set of concepts that will help us understand what we really manage. Continue Reading
What has taste to do with branding?
Although it seems that branding is or should be purely rational human activity, it is not and it should not be. While it is true that branding itself and especially writing about branding requires high level of rational (intellectual) activity,… Continue Reading
Plain tobacco packaging
According to Wikipedia, Plain tobacco packaging, also known as generic, standardized or homogeneous packaging, refers to packaging that requires the removal of all branding (colors, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and… Continue Reading
S.J. Gould, immigrants and branding
How genes – memes duality explains “angst” about immigrants. Continue Reading