While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading
Brands cannot exist otherwise as adding value. Value creation is their metabolic function. Brands and humans are memetic creatures, they co-evolve. Continue Reading
Parts of recently discovered chapter XI of Platos Republic. Continue Reading
I Feel Slovenija brand froze due to malnutrition. Continue Reading
One day waste campaigners are in fact prophets of intelligent design. Continue Reading
Stakeholder is something in what an issue has a stake. Continue Reading
Public relations from the metabolic perspective Continue Reading
Brand formula is a frozen visual representation of essence of the brand. Continue Reading