There is only one reason why it is worth reading or writing books and articles about “better management of life. Let me try to explain. First of all: avoid gurus like Tonny Robbins. They are funny, and they might be… Continue Reading
Robert Nozick famous second part of his first chapter Metaphysics in his Philosophical Explanations (1981) reads: “Why Is There Something Rather Than Nothing”. Though Nozick Ethics and Political philosophy are very powerful and compelling today, his Metaphysics stumbles due to times when… Continue Reading
I wrote this post in 2016 after reading Elon Musk claims that: Computers, intelligent machines, and robots seem like the workforce of the future. And as more and more jobs are replaced by technology, people will have less work to… Continue Reading
The recent discovery published in BioScience by a group of scientists seems to add evidence for actions to be taken to prevent human influence on global warming. The article elaborates evidence that reservoirs created by dams are an important source of… Continue Reading
It was an animated conversation with Darinka (and she introduced sustainability concept in Slovenia in the 90′ of last century) about profit and driving forces behind successful and at the same time responsible companies, that helped me to find a rock-solid explanation… Continue Reading
Science, branding, policy-making and leadership share a common methodology. I can imagine such hypothesis should be at first taken as not only overambitious but outrageous as well. But I go even further. I claim that only after we take initial… Continue Reading
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading
Brands cannot exist otherwise as adding value. Value creation is their metabolic function. Brands and humans are memetic creatures, they co-evolve. Continue Reading