Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
It is slightly unorthodox to claim that consumers are not stakeholders. Is it not self-evident that someone that buys a product has some kind of stake in a company that produced that product? Not necessarily. If we scrutinize situation from… Continue Reading
It is widely accepted that central authorities in welfare state should redistribute a portion of individual wealths to common wealth that finances medical services for people that are not able to pay for them. There are two shifts that happen… Continue Reading
Capitalism was silently replaced by homonism years ago. Continue Reading
Stakeholder is something in what an issue has a stake. Continue Reading
Like the second law of thermodynamics or gravity vertical integration acts as a sort of a universal drag. Simple vertical integration After a nail manufacturer introduces all kinds of products made from iron, like iron bells, needles, and rings, he… Continue Reading
Assessing last 100 years of corporate practice in western democratic societies one clearly sees that both branding and lobbying developed as professional and highly organized and positioned practices of every commercial enterprise. Although by rule they are never organized within same… Continue Reading
I like Quora very much. People ask questions there. Since we all know that there are no stupid questions but only stupid answers, I tend to interact from time to time even in cases when my initial sense urges me… Continue Reading
Sweatpants in urban environment are one of malign symptoms generated from permissive western culture. Continue Reading