It was autumn 2016 when European Union opened CEFTA agreement and at the same time also CETA trade agreement with Canada. NAFTA as a most noticeable USA multilateral trade agreement was under discussion from the very beginning in 1998. In… Continue Reading
Science, branding, policy-making and leadership share a common methodology. I can imagine such hypothesis should be at first taken as not only overambitious but outrageous as well. But I go even further. I claim that only after we take initial… Continue Reading
I intend to open the most fundamental question of the economy: We need water for our daily survival mush more than diamonds, but then water is so much cheaper than diamonds. The problem was addressed so many times, but there… Continue Reading
European Union has recently adopted an ambitious Circular Economy Strategy, to stimulate Europe’s transition towards a circular economy which will boost global competitiveness, foster sustainable economic growth and generate new jobs. Who would dare to say that anything is wrong about… Continue Reading
Recently I have been asked if Android is experiencing brand identity crisis. That was my reply: I know that Androids worldwide market share is very high, but it seems that people would go with the iPhone because of the mindset… Continue Reading
Although this story is very much local, it is worth to reflect couple of consequences. A set of high profile and high volume slovene magazines was seized by a bank (A) from a bankrupt company couple of years ago. To be… Continue Reading
Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
A brand with a niche market has in general better options for higher profitability than one that operates on commodity market. But isn’t that a truism? Yes, but let me show that truism comes not from management, economy or… Continue Reading
It is slightly unorthodox to claim that consumers are not stakeholders. Is it not self-evident that someone that buys a product has some kind of stake in a company that produced that product? Not necessarily. If we scrutinize situation from… Continue Reading
It is widely accepted that central authorities in welfare state should redistribute a portion of individual wealths to common wealth that finances medical services for people that are not able to pay for them. There are two shifts that happen… Continue Reading