Donald Trump phenomena allow us exquisite pleasure while observing various types of intellectuals in their search for explanations. What amuses me is not so much if their statements make sense or not, but how they mask or unmask them. In… Continue Reading
Nomen est omen. It is so easy to understand what sharing economy stands for. You just have to take words literally. It is an economy that is obsessed with sharing and not by creating. How shared products are produced is not… Continue Reading
I wrote this post in 2016 after reading Elon Musk claims that: Computers, intelligent machines, and robots seem like the workforce of the future. And as more and more jobs are replaced by technology, people will have less work to… Continue Reading
It was autumn 2016 when European Union opened CEFTA agreement and at the same time also CETA trade agreement with Canada. NAFTA as a most noticeable USA multilateral trade agreement was under discussion from the very beginning in 1998. In… Continue Reading
Science, branding, policy-making and leadership share a common methodology. I can imagine such hypothesis should be at first taken as not only overambitious but outrageous as well. But I go even further. I claim that only after we take initial… Continue Reading
I intend to open the most fundamental question of the economy: We need water for our daily survival mush more than diamonds, but then water is so much cheaper than diamonds. The problem was addressed so many times, but there… Continue Reading
European Union has recently adopted an ambitious Circular Economy Strategy, to stimulate Europe’s transition towards a circular economy which will boost global competitiveness, foster sustainable economic growth and generate new jobs. Who would dare to say that anything is wrong about… Continue Reading
Recently I have been asked if Android is experiencing brand identity crisis. That was my reply: I know that Androids worldwide market share is very high, but it seems that people would go with the iPhone because of the mindset… Continue Reading
Although this story is very much local, it is worth to reflect couple of consequences. A set of high profile and high volume slovene magazines was seized by a bank (A) from a bankrupt company couple of years ago. To be… Continue Reading
Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading