Memetics was introduced by Richard Dawkins in Selfish Gene the last chapter back in 1976. For a quite unclear reason, Dawkins himself never developed the theory further. Susan Blackmore, Kate Distin, Robert Aunger and Daniel Dennett are rare few that… Continue Reading
Featured image: Matevž Paternoster photo of 5.200 years old wheel found near Ljubljana Integrated reporting (IR) is a global initiative to upgrade organisational reporting. From the perspective of traditional reporting IR objectives are difficult to understand. Or better: they could be… Continue Reading
I do not want to repeat a story about Tai, artificial intelligence (AI) chat bot, which provoked violent reactions, so Microsoft closed it a day after the launch. For those who don’t know the story, click on two links in… Continue Reading
Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
Let us assume that most readers of this blog are already familiar with basic branding facts like the one that separates visual identity and branding. Changed visual identity of particular brand does not mean rebranding. Changing visual identity leaving all… Continue Reading
Animals should have more rights than states. Continue Reading
While there are so many proofs that animal and human behaviour is largely hardwired, there still lurks a question of learning. While it is true that we act faster than we think while confronted with certain danger, we still learn… Continue Reading
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
Brand is living complex system present on brains serving it as substrate. Continue Reading
While we know with highest possible certainty what is engagement on biological level, level of nature (gene interaction and replication), it seems that we do not know exactly what are mechanisms on the cultural/memetic level, level of human nurture. I… Continue Reading