Competitive (market) position rests on competitive advantage of a brand. Competitive advantage is written in brand identity. It is written in the same way as any biological advantage of any living creature is written in genome then executed in phenotype.… Continue Reading
Let us assume that most readers of this blog are already familiar with basic branding facts like the one that separates visual identity and branding. Changed visual identity of particular brand does not mean rebranding. Changing visual identity leaving all… Continue Reading
Animals should have more rights than states. Continue Reading
While there are so many proofs that animal and human behaviour is largely hardwired, there still lurks a question of learning. While it is true that we act faster than we think while confronted with certain danger, we still learn… Continue Reading
While attending Bled Strategic Forum this year, Josep Borell, present foreign minister of Spain and most possible future EU foreign representative, made clear statement to slovenian media: Europe needs unity to become third largest global economic power. Strong and appealing… Continue Reading
Brand is living complex system present on brains serving it as substrate. Continue Reading
While we know with highest possible certainty what is engagement on biological level, level of nature (gene interaction and replication), it seems that we do not know exactly what are mechanisms on the cultural/memetic level, level of human nurture. I… Continue Reading
Life goes far beyond any graveyard. Continue Reading
Both hate speech and climate change panic share values of social constructivism. Both deny evolution as natural selection, both deny complexity that underlies not only evolution but all natural phenomena and both overestimate powers of human rationality. Social constructivism should thus be considered as major threat to human civilization at the moment. Continue Reading
Scientific obsession to analyze parts is understandable, but the domain of life rests outside science. Continue Reading