While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading
According to Wikipedia, Plain tobacco packaging, also known as generic, standardized or homogeneous packaging, refers to packaging that requires the removal of all branding (colors, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and… Continue Reading
Representatives do not decide about truth, but upon which mixture of values is going to structure the society. Continue Reading
How the word lost its power and regain it. Continue Reading
PR is a communication side-effect of public relations. Continue Reading
Dreams of man living in poverty, being ameba, not needing shoes. Continue Reading
Humans should be understood as quantum entities at last. Continue Reading
There are only four KPI for future PM: power, wisdom, beauty and compassion. Continue Reading
Formal reporting in fact enhances corruption. Continue Reading
Formalism is necessary final consequence of democracy. If we take democracy seriously, than each democracy that allows certain social group to have more power than another is not perfect yet. The democracy that takes itself seriously is thus driven to… Continue Reading