Power Archives - The Order of Freedom

Tomaž P. alienated brand

Posted on 21.11.2019 by Andrej Drapal

This blog was written on the say of Tomaž Pandur Funeral, April 17th 2016. Everyone that knew Tomaž was there. I was not. I could have been, for I had nothing important to do on that day. Or not so:… Continue Reading →

Branding and crowdsourcing

Posted on 19.07.2019 by Andrej Drapal

While it is true that brands do generate their power from customers, and should thus be understood as user generated or even crowdsourced, one should never confuse this fact with brand management. Brand management is a process in which brand… Continue Reading →

Plain tobacco packaging

Posted on 27.04.2019 by Andrej Drapal

According to Wikipedia, Plain tobacco packaging, also known as generic, standardized or homogeneous packaging, refers to packaging that requires the removal of all branding (colors, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and… Continue Reading →