On the day that I was about to get last pages of Brandlife edited, Friday November 13th 2015, couple of terrorists took 129 lives in 6 simultaneous attacks in Paris. For those familiar with my branding conceptualization it is at… Continue Reading
It is slightly unorthodox to claim that consumers are not stakeholders. Is it not self-evident that someone that buys a product has some kind of stake in a company that produced that product? Not necessarily. If we scrutinize situation from… Continue Reading
According to Wikipedia, Plain tobacco packaging, also known as generic, standardized or homogeneous packaging, refers to packaging that requires the removal of all branding (colors, imagery, corporate logos and trademarks), permitting manufacturers to print only the brand name in a mandated size, font and… Continue Reading
It is widely accepted that central authorities in welfare state should redistribute a portion of individual wealths to common wealth that finances medical services for people that are not able to pay for them. There are two shifts that happen… Continue Reading
How genes – memes duality explains “angst” about immigrants. Continue Reading
Von Mises discredited Naomi Klein 30 years before she was even born. Continue Reading
It is hard to believe, but on the other hand one should expect that intellectual elite that favours social constructivism will not stop producing one fallacy after another. Current blunder comes from University of Oxford, from a study of the… Continue Reading
Brands cannot exist otherwise as adding value. Value creation is their metabolic function. Brands and humans are memetic creatures, they co-evolve. Continue Reading
Like small fish cannot eat larger one, small destination brands cannot digest large number of tourists. Vomiting comes as necessary result in best case. Continue Reading
Copying is evolutionary stable strategy, not being original. Continue Reading